This client approached us with an interesting problem: They were an established and successful business with an amazing track record of nearly 15 years. However, the business owners wanted to relocate, and in doing so decided to close the existing business, and re-open under a new brand and identity that better reflected their abilities and the services they offered.
Case Study: Summit Heating and Air
Project Goals
- Build Brand Awareness
Since the client was new to the area we needed to build overall awareness of them and their brand. - Transfer Client’s Experience
The client had been in business for 15 years. We wanted to “transfer” that experience and knowledge to their new business. To let customers know that while the client was new to the area, they were not new to the industry. - Promote Services
Client wanted to leverage the power of online advertising, social media, and more to actively promote their services and offerings.
Services Performed
- Custom WordPress Theme
Designed a highly advanced, custom WordPress theme that allows us to A/B test content and page elements. - Responsive Web Design
Specifically designed website to display properly on smartphones and tablets. - Landing Page Design
Created landing pages to promote specific services and geographic areas. - Search Engine Optimization
Optimized website to rank higher in search engines, driving more traffic (customers) to the client’s website. - Social Media Marketing
Helped to build brand awareness, and engage and interact with customers via social media. - PPC Advertising Campaign
Managed client’s PPC advertising campaigns, helping them drive targeted users to their website.
