Case Study: Jim’s Tank Service, LLC

This client requested our services to redesign and modernize their existing website. Their website had not been updated in several years, so the client felt that it no longer accurately represented their capabilities or the services they now offered. From a technical standpoint, their website was not mobile friendly and did not utilize any of the modern techniques or best practices for SEO or lead generation.

Project Goals

  • Redesign Company Website
    Create a custom website using modern techniques and best practices.
  • Promote Services
    Promote the new services, qualifications, and more that the client has added since their original website was created.
  • Increase Search Engine Exposure
    Drive more traffic to the client’s site via organic search results.

Services Performed

  • Custom WordPress Theme
    Designed a highly advanced, custom WordPress theme that allows us to A/B test content and page elements.
  • Responsive Web Design
    Specifically designed website to display properly on smartphones and tablets.
  • Copywriting / Content Creation
    Created new marketing material and content for the client’s website.
  • Search Engine Optimization
    Optimized website to rank higher in search engines, driving more traffic (customers) to the client’s website.

Technologies Used

  • PHP
  • MySQL
  • WordPress
  • Sage
  • Sass
  • Gulp
  • Bower
  • And more

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