Today’s consumers are using their mobile devices like never before to research and interact with businesses. Smart businesses are taking advantage of this opportunity by developing a strong mobile presence, transforming their value propositions, and marketing directly to these always-connected customers.
Mobile Websites & Responsive Design
Are your potential customers using mobile devices?
64%
of American adults
own a smartphone
42%
of American adults
own a tablet
63%
Use their devices
to go online
34%
Use their device
more than a computer
The number of adults in the US that use mobile devices has grown from 36% in 2011 to 64% in 2014. This increase in mobile adoption has huge implications for businesses that adapt accordingly — and for those that don’t! These always-online consumers have different expectations and demands for businesses now. Those businesses that do not meet modern consumers’ needs will pay the price through lost sales and customer attrition.
Does a mobile website affect customer opinion and behavior?
- 80% of smartphone users use their devices for shopping research
- 67% are more likely to purchase on a website that is mobile friendly
- 57% would not recommend a business with a poorly designed mobile site
- 48% felt like a company didn’t care about their business if a site does not work well on mobile
- 40% turned to a competitor’s site after a bad mobile experience
The message here is staggeringly clear: Having a mobile website can increase your reputation, customer acquisition, and conversion rate. More importantly though, not having a mobile site will cost you customers and tarnish your company’s brand and reputation.
How are local businesses affected by mobile devices?
1 out of every 5 searches from a mobile device has “local intent”
Consumers are specifically searching for local businesses and their products and services.
94% of users use their smartphone to get directions or phone numbers
Consumers are looking for specific information from mobile websites.
51% of users visited a store after searching online
A consumer’s decision to visit your business depends heavily on their experience with your mobile website.
48% of users called a store after searching online
Whether users are searching for your phone number or other information, a mobile website can increase your engagement rate.
29% of users made a purchase in-store after searching online
Consumer buying habits are directly affected by their experience with a company’s mobile website.